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Keep Calm and Call the Midwife

Written by Scott Campbell.
Published at 14:15 GMT on Thursday, May 16th, 2013.

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‘KEEP Calm and Call the Midwife’ – the appeal from NHS Lanarkshire to women, encouraging them to contact the Midwife as soon as they find out that they are pregnant.

Four NHS Lanarkshire midwives came up with the poster and leaflet campaign in an effort to encourage pregnant women to book an appointment with a midwife at an early stage in their pregnancy.

Commenting, Midwife, Paula Bentham, said: “We wanted to come up with something that was easy to remember and gets across the key message very quickly.

“We also wanted a message that people could relate to. The ‘Keep Calm’ slogan is very popular nowadays and we thought we could use it to get the ‘Call the Midwife’ message out there.”

The poster is currently being distributed to hospitals, health centres, pharmacies, libraries and leisure centres throughout the county, with the campaign’s main aim being to increase awareness of the importance of making contact with a midwife as early as possible.

Commenting, Cheryl Clark, midwife, added: “Traditionally many women have waited 12 weeks before making contact with a midwife to let them know about their pregnancy.
“However women can book an appointment with a midwife as soon as they find out they are pregnant. Their GP surgery can put them in touch with their nearest midwifery service.”  

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Midwives are pregnancy experts and can provide advice during pregnancy, childbirth and postnatally, with most of the care they provide during pregnancy aiming to maintain and improve the woman’s health and to check the baby is as healthy as possible. 

Midwife Laura McMillan commented: “It is important to see the midwife as early as possible as many of the routine blood tests have to be carried out before 12 weeks in relation to antenatal screening.

“Each woman’s pregnancy will be treated completely confidentially.”

Liz Walsh, midwife, added: “We aim to provide women with the information they need to choose the care best suited to them and their baby. From the first booking for maternity care, plans will be made for labour and birth according to individual needs and wishes. 

“Midwives can offer information, explanations and advice at any stage during pregnancy.”

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