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Cumbernauld looks set to lose its 'STV Local' website brand in STV shake-up

Written by Scott Campbell.
Published at 15:46 GMT on Monday, July 8th, 2013.

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Logo is copyright of STV Local.
CUMBERNAULD looks all set to lose its STV Local website, in a nationwide shake-up of the ‘STV Local’ brand.

Scottish Television announced last week that it was to launch the ‘next generation of local digital services’, later this summer. However, the shake-up could mean that local towns lose their website identities.

STV Cumbernauld was launched in September 2010 alongside sites for Airdrie, Bellshill, Coatbridge, Motherwell and Wishaw as part of a pilot project for STV Local.

All of the STV Local websites are currently offline, although when they return they will continue to report the latest news, events, offers, pictures and videos. However, the TV provider’s changes mean that their portfolio of hyper-local websites will be rolled up and packed into online portals for Scotland’s largest cities.

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When the new service is launched, this summer, viewers will be able to freely download STV Local as an iOS or Android app, when readers will also be able to access the services through desktop and mobile websites, for Glasgow, Edinburgh, Aberdeen and Dundee – meaning that all existing local sites will be collided with a city website.
David Milne, head of digital publishing at STV, said: “STV has continually evolved its digital offering and works hard to develop products that best meet the needs of our online audiences.
“Two thirds of STV’s online traffic now comes through mobile devices and in the last 12 months alone STV mobile traffic has increased by 20%. With six in ten Scots now owning a smart phone, compared to four in ten in 2010, it is clear that the way people consume content is changing. That is why we are committed to a mobile first approach, while also making the services available as a new-look desktop version.
“The new city services are designed to offer consumers a vibrant, exciting and fun way to engage with everything happening in Scotland’s largest cities and more details will be revealed ahead of launch later this summer.”
In preparation for the launch of the new city services, existing STV Local sites were taken offline and will be inactive until later this summer, with users directed to the STV news website during the transition.

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