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Cumbernauld firm DM Design fined after they "blighted" people with marketing calls

Written by Scott Campbell.
 
 
 
 
 
Published at 21:48 GMT on Wednesday 20th March, 2013.
CUMBERNAULD-based kitchen planners DM Design have been fined £90,000 after “blighting” people with telemarketing phone calls.

The company, based in Westfield Industrial Estate, were announced to have been fined £90,000 for "blighting" people with thousands of nuisance marketing calls.

The company, who are known for their services in kitchen planning, managed to muster almost 2000 complaints from the public, to the Information Commissioner's Office (ICO) and the Telephone Preference Service.

The complaints were made after the firm consistently failed to check whether or not individuals had opted out of receiving marketing calls. According to the ICO, the company responded to only a handful of the complaints received.

 
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Information commissioner Christopher Graham said: "Today's action sends out a clear message to the marketing industry that this menace will not be tolerated. This company showed a clear disregard for the law and a lamentable attitude toward the people whose day they were disturbing. This is not good enough.”

In one such incident, a DM Design employee refused to remove a complainant's details from the firm’s database, and instead threatened the customer, saying that he would, "continue to call at more inconvenient times, like Sunday lunchtime".

The ICO has since announced its intent to impose significant penalties, on two other firms, over similar breaches of the law, with a final decision likely in the coming weeks. However, a further ten companies are subject to ongoing investigations for cold-calling and sending spam text messages.

"This fine will not be an isolated penalty. We know other companies are showing a similar disregard for the law and we've every intention of taking further enforcement action against companies that continue to bombard people with unlawful marketing texts and calls,” Christopher added.

"All of this work has been made possible thanks to the information we are receiving from the public, which has assisted our investigation team in identifying the companies making these calls."

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